Thursday, August 5, 2010

Yamas! (Cheers in Greek)


Over the last few weeks I have been traveling around Greece--Greece, home to mythology, oracles, and ruins; a beautiful country defined by its great food and see-through waters, is also a new owner of what we here in the states like to call 'economical downturn.' Over the last few months Greece has taken an unfortunate turn towards a broken economy that faces a large debt. Through my travels, one thing is true, everyone still has their cell phones--ancient relics of our technological past. Microblogging is simply not as prevalent on the older models of phones. Phones have adapted--actually mutated--to respond to, and even anticipate our needs, not to mention we have the money to keep up. While touring around Greece, just looking at the handheld devices people carry, I realized that technology is a visual device for separating people out by where they are economically. Perhaps adequate use of technology like Twitter would help with the economic downturn in Greece, and Europe at large. After researching I realized, most European companies have no idea what Twitter is, and the European mindset would probably see it as inefficient. According to Forbes, Tesco, the U.K.'s biggest retailer, is one of the few Twitter account in Europe and it has only had one outside comment from viewers (YIKES). If countries like Greece begin to employ technology effectively, I would assume that technology and economy could improve to some degree--at least to the point we won't see people trying to access status updates on Facebook via lozenge sized Motorola rejects.

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