Will Tweet for Food

In this information society, highly specialized jobs are springing up around innovative technological bodies. This week I read about social media managers who are essentially people who harness the seemingly trivial power of microblogs, email, and any other form of cyber space communication, including youtube and itune podcasts. The person chosen to handle social media in an organization is uniquely qualified to view the world through the eyes of upper management, fellow employees, and the consuming public. It is their job to make the company pretty much sound cool. This is a serious example of a decentralized organizational structure. A person smack dab in the middle of an organization is updating the public on the status of the business. Sounds pretty radical?! The only way that this can possibly work is by having a solid structural design incorporated with rules and procedures for disclosure, defined objective, a knowledge of both the mission and values of the organizations, and the culture of the intended target audience. In an informational society, data moves so quickly that microblogging allows for easily updated, and quick results for managing any business or organizations social life.